Mr S D Shibulal of Infosys spoke of the sustained attractiveness of Brand India in a conversation with IBEF at the India Adda at the Annual Meeting of the World Economic Forum (WEF), Davos 2013. He talked of the three dimensions of the nation brand, namely, the new market of the middle class consumers, the powerhouse of talent and innovation hub. And of course the million engineers that India produces. He also mentioned the fact that India has optimally leveraged the WEF platform and has pl...
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Nation branding is coming of age at Davos. Today countries across the world are competing for a share of the trade, tourism and investment global pie. This is evident at Davos where numerous countries are organising events, seminars and discussions to attract the potential investor. With the world economy on a slow path, the game gets more intense with countries not necessarily from the BRICS or other comity of globally attractive markets jostling for attention at Davos 2013. Nation brands ca...
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The IBEF team is in Davos and the India Adda is in place. Like the previous years, many curious eyes have stopped by, not to mention the foreign media, which has already set in to do their interviews in the Adda. Bright and colourful, I decided to do the India Adda in truly an Adda style with the messages framed artistically in contemporary designs and colours alternating with pictures and posters of people and personalities, who visited us the last time at the India Adda. This blend lends pe...
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The approval from Foreign Investment Promotion Board (FIPB), the nodal agency for approving FDI proposals, to IKEA’s proposal of opening single-brand retail stores in India will attract an investment of about Rs 10,000 crore (US$ 1.86 billion) over the next 15-20 years. The Swedish furniture manufacturer proposes to invest in single-brand retail trading in India through a 100 per cent subsidiary and is already the world's largest home furnishing player operating 336 stores in 44 countries. Th...
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The rising disposable income levels and a large pool of aspirational young consumers make the Indian market an attractive destination for luxury retailers. According to a recent study, India's luxury market is expected to touch US$ 14.73 billion by 2015 from an estimated US$ 8.21 billion in 2012. Another study claims that India will overtake China as the world’s fastest-growing market for luxury goods in 2012. Apart from the huge market potential, it is the business-friendly government poli...
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Interestingly, busting the myth that the male usership is restricted to brands that females choose to purchase, the male segment in the deodorant category has shot past the female segment with a significant lead. As per a recent research, at the current value of INR 1,400 crore, the male segment in the deodorant market has cornered a 70 per cent share at INR 1,000 crore whilst the rest is held by the female segment. The prevailing trend in the deodorant market is a clear indication towards th...
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India’s GDP is all set to exceed the US$ 5 trillion mark by 2020
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