Interestingly, busting the myth that the male usership is restricted to brands that females choose to purchase, the male segment in the deodorant category has shot past the female segment with a significant lead. As per a recent research, at the current value of INR 1,400 crore, the male segment in the deodorant market has cornered a 70 per cent share at INR 1,000 crore whilst the rest is held by the female segment. The prevailing trend in the deodorant market is a clear indication towards th...
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