Competing for the world pie

Competing for the world pie Nation branding is coming of age at Davos. Today countries across the world are competing for a share of the trade, tourism and investment global pie. This is evident at Davos where numerous countries are organising events, seminars and discussions to attract the potential investor. With the world economy on a slow path, the game gets more intense with countries not necessarily from the BRICS or other comity of globally attractive markets jostling for attention at Davos 2013. Nation brands campaigns are aggressive this year and there are newer countries in the fray. Nation brand campaigns are no longer muted but tend to suggest that all markets have limitless opportunities. Davos presents itself as a good opportunity for nation performance review and outcomes. And the investor knows best...
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